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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling - And What to Do About It Allen Weiss
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The Brand Benefits Playbook: Why Customers Aren't Buying What You're Selling - And What to Do About It
Allen Weiss
Today’s customers want brands, not products. In The Brand Benefits Playbook, two of the world’s leading experts on branding provide a strategic perspective on brand benefit positioning and execution - and explain how focusing on brand benefits can transform organizations and help them win in the marketplace.
240 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de março de 2024 |
| ISBN13 | 9781637745038 |
| Editoras | BenBella Books |
| Páginas | 256 |
| Dimensões | 236 × 160 × 27 mm · 436 g |
