Conte aos seus amigos sobre este item:
Built to Love: Creating Products That Captivate Customers Peter Boatwright
Preço
R$ 107,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 23 de set - 14 de out
Receba avisos sobre novos lançamentos de Peter Boatwright
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Built to Love: Creating Products That Captivate Customers
Peter Boatwright
Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They also show how to analyze customers' emotional needs and translate those needs into features that galvanize those customers.
216 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 6 de setembro de 2010 |
| ISBN13 | 9781605096988 |
| Editoras | Berrett-Koehler |
| Páginas | 192 |
| Dimensões | 157 × 240 × 19 mm · 421 g |
![Cover for Kincaid · Permission to Speak Freely: How the Best Leaders Cultivate a Culture of Candor (Paperback Book) [9 Revised edition] (2017)](https://imusic.b-cdn.net/images/item/original/225/9781626569225.jpg?kincaid-2017-permission-to-speak-freely-how-the-best-leaders-cultivate-a-culture-of-candor-paperback-book&class=scaled&v=1648087496)
![Cover for Miller · Leaders Made Here: Building a Leadership Culture (Hardcover Book) [11 Revised edition] (2017)](https://imusic.b-cdn.net/images/item/original/812/9781626569812.jpg?miller-2017-leaders-made-here-building-a-leadership-culture-hardcover-book&class=scaled&v=1648087499)
![Cover for Nelson · The Transformational Consumer: Fuel a Lifelong Love Affair with Your Customers by Helping Them Get Healthier, Wealthier, and Wiser (Hardcover Book) [8 Revised edition] (2017)](https://imusic.b-cdn.net/images/item/original/839/9781626568839.jpg?nelson-2017-the-transformational-consumer-fuel-a-lifelong-love-affair-with-your-customers-by-helping-them-get-healthier-wealthier-and-wiser-hardcover-book&class=scaled&v=1648087494)
![Cover for Eyring · Pacing for Growth: Why Intelligent Restraint Drives Long-term Success (Paperback Book) [4 Revised edition] (2017)](https://imusic.b-cdn.net/images/item/original/174/9781626568174.jpg?eyring-2017-pacing-for-growth-why-intelligent-restraint-drives-long-term-success-paperback-book&class=scaled&v=1648087492)
![Cover for Hess · Humility Is the New Smart: Rethinking Human Excellence in the Smart Machine Age (Hardcover Book) [6 Revised edition] (2017)](https://imusic.b-cdn.net/images/item/original/754/9781626568754.jpg?hess-2017-humility-is-the-new-smart-rethinking-human-excellence-in-the-smart-machine-age-hardcover-book&class=scaled&v=1648087494)
![Cover for Treasurer · A Leadership Kick in the Ass: How to Learn from Rough Landings, Blunders, and Missteps (Paperback Book) [3 Revised edition] (2017)](https://imusic.b-cdn.net/images/item/original/020/9781626568020.jpg?treasurer-2017-a-leadership-kick-in-the-ass-how-to-learn-from-rough-landings-blunders-and-missteps-paperback-book&class=scaled&v=1648087492)
