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Married to the Brand: Why Consumers Bond With Some Brands for Life William J. McEwen
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Married to the Brand: Why Consumers Bond With Some Brands for Life
William J. McEwen
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
210 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de novembro de 2005 |
| ISBN13 | 9781595620057 |
| Editoras | Gallup Press |
| Páginas | 144 |
| Dimensões | 237 × 158 × 21 mm · 398 g |
| Idioma | Inglês |
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