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Buzzmarketing: Get People to Talk About Your Stuff Mark Hughes
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Buzzmarketing: Get People to Talk About Your Stuff
Mark Hughes
?There?s fake corporate marketing and then there?s real marketing. This is the real stuff for real people.?
?Ben Cohen, co-founder of Ben & Jerry?s Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing?which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
256 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de maio de 2008 |
| ISBN13 | 9781591842132 |
| Editoras | Penguin Putnam Inc |
| Páginas | 256 |
| Dimensões | 139 × 215 × 210 mm · 226 g |
| Idioma | Inglês |
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