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Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition Jim Novo 3rd edition
Drilling Down: Turning Customer Data into Profits with a Spreadsheet - Third Edition
Jim Novo
Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques.
356 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 18 de junho de 2004 |
| ISBN13 | 9781591135197 |
| Editoras | Booklocker Inc.,US |
| Páginas | 356 |
| Dimensões | 140 × 215 × 48 mm · 482 g |
| Idioma | Inglês |