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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand: The Strategic Guide to Aligning Corporate Responsibility and Brand Kellie A. McElhaney
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand: The Strategic Guide to Aligning Corporate Responsibility and Brand
Kellie A. McElhaney
"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
216 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de novembro de 2008 |
| ISBN13 | 9781576754412 |
| Editoras | Berrett-Koehler |
| Páginas | 208 |
| Dimensões | 163 × 239 × 19 mm · 435 g |
| Idioma | Inglês |
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