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Identity is Destiny: Leadership and the Roots of Value Creation Ackerman
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Identity is Destiny: Leadership and the Roots of Value Creation
Ackerman
This study goes beyond "branding" to uncover the key to success for any organization - its identity. The author argues that if an organization can discover its identity - its core reason for being - and base its decisions on this knowledge, success will naturally follow.
250 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 13 de janeiro de 2000 |
| ISBN13 | 9781576750681 |
| Editoras | Berrett-Koehler |
| Páginas | 240 |
| Dimensões | 165 × 242 × 20 mm · 494 g |
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