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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide Norton Paley 1º edição
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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
Norton Paley
Strategic market planning provides the key to growing a business and shaping its future. This title contains the tools for generating a credible strategic marketing plan so that organizations not only survive but thrive. It also includes a 3.5 inch disk that contains planning forms, checklists, and guidelines for customizing an SMP.
408 pages, 55 black & white tables
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de dezembro de 1999 |
| ISBN13 | 9781574442694 |
| Editoras | Taylor & Francis Ltd |
| Páginas | 402 |
| Dimensões | 162 × 238 × 29 mm · 728 g |
| Idioma | Inglês |
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