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The Birth of Internet Marketing Communications Dan Steinbock
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The Birth of Internet Marketing Communications
Dan Steinbock
In this account of the rise of Internet marketing the author describes the rise of both marketing in business and consumer markets. He focuses on the promise of Internet marketing, the story of Zima and banner advertising and strategies such as branding in an online environment.
328 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de junho de 2000 |
| ISBN13 | 9781567203035 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 328 |
| Dimensões | 156 × 234 × 19 mm · 703 g |
| Idioma | Inglês |
![Cover for Dan Steinbock · Triumph and Erosion in the American Media and Entertainment Industries (Hardcover Book) [Annotated edition] (1995)](https://imusic.b-cdn.net/images/item/original/149/9780899309149.jpg?dan-steinbock-1995-triumph-and-erosion-in-the-american-media-and-entertainment-industries-hardcover-book&class=scaled&v=1409994585)
