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Images That Work: Creating Successful Messages in Marketing and High Stakes Communication J. Roland Giardetti
Images That Work: Creating Successful Messages in Marketing and High Stakes Communication
J. Roland Giardetti
Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others — and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work.
235 pages, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de junho de 1999 |
| ISBN13 | 9781567201840 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 256 |
| Dimensões | 156 × 235 × 26 mm · 589 g |
| Idioma | Inglês |