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Environmental Marketing: Strategies, Practice, Theory, and Research William Winston 1º edição
Environmental Marketing: Strategies, Practice, Theory, and Research
William Winston
Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.
415 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 7 de janeiro de 1997 |
| ISBN13 | 9781560249283 |
| Editoras | Taylor & Francis Inc |
| Páginas | 438 |
| Dimensões | 153 × 211 × 24 mm · 594 g |
| Idioma | Inglês |