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Global Marketing - International Dimensions Marketing Lamont, Douglas (Kellogg School of Management, Northwestern University)
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Global Marketing - International Dimensions Marketing
Lamont, Douglas (Kellogg School of Management, Northwestern University)
aeo Highly innovative framework in each chapter: competitive, environmental, marketing. aeo Analytical approach based on experience. aeo Truly global: looks at key regions such as Mexico, China, Japan and Europe. aeo Key global industries such as telecommunications integrated into region and scan. aeo Coverage of important cultural issues.
670 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de janeiro de 1996 |
| Data do lançamento original | 1995 |
| ISBN13 | 9781557868299 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 620 |
| Dimensões | 200 × 250 × 15 mm · 1,06 kg |
