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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Arthur Asa Berger 6º edição
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Arthur Asa Berger
Ads, Fads, and Consumer Culture—now in its sixth edition—draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
304 pages, 50 Tables, unspecified; 67 Halftones, black and white; 21 Illustrations, black and white
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 12 de agosto de 2020 |
| ISBN13 | 9781538137802 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 304 |
| Dimensões | 186 × 252 × 22 mm · 789 g |
| Idioma | Inglês |
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