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Industrial Marketing Thomas Fotiadis
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Industrial Marketing
Thomas Fotiadis
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
360 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 19 de dezembro de 2022 |
| ISBN13 | 9781529778540 |
| Editoras | SAGE Publications Ltd |
| Páginas | 400 |
| Dimensões | 192 × 239 × 30 mm · 892 g |
| Idioma | Inglês |
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