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Strategic Management in the Media: Theory to Practice Lucy Kung 3 Revised edition
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Strategic Management in the Media: Theory to Practice
Lucy Kung
Drawing from a wider range of disciplines than is often the case in media management research, this fully revised third edition of the classic textbook on strategy in the media offers a compelling introduction to theories of strategy and management.
216 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 25 de dezembro de 2023 |
| ISBN13 | 9781529773705 |
| Editoras | SAGE Publications Ltd |
| Páginas | 280 |
| Dimensões | 250 × 175 × 24 mm · 636 g |
| Idioma | Inglês |
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