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Social Media Marketing: Theories and Applications Stephan Dahl 3 Revised edition
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Social Media Marketing: Theories and Applications
Stephan Dahl
The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing.
360 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 29 de abril de 2021 |
| ISBN13 | 9781529720815 |
| Editoras | SAGE Publications Ltd |
| Páginas | 312 |
| Dimensões | 150 × 220 × 20 mm · 730 g |
| Idioma | Inglês |
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