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Brand Management: Co-creating Meaningful Brands Michael Beverland 3 Revised edition
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Brand Management: Co-creating Meaningful Brands
Michael Beverland
This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today.
400 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de março de 2024 |
| ISBN13 | 9781529616989 |
| Editoras | SAGE Publications Ltd |
| Páginas | 440 |
| Dimensões | 239 × 192 × 29 mm · 1,04 kg |
| Idioma | Inglês |
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