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The New Marketing: How to Win in the Digital Age Cheryl Burgess
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The New Marketing: How to Win in the Digital Age
Cheryl Burgess
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
288 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 25 de agosto de 2020 |
| ISBN13 | 9781526490117 |
| Editoras | SAGE Publications Ltd |
| Páginas | 288 |
| Dimensões | 248 × 175 × 25 mm · 650 g |
| Idioma | Inglês |
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