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Retail Marketing Management: The 5 Es of Retailing Grewal, Dhruv (Babson College)
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Retail Marketing Management: The 5 Es of Retailing
Grewal, Dhruv (Babson College)
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.
200 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de dezembro de 2018 |
| ISBN13 | 9781526446855 |
| Editoras | SAGE Publications Ltd |
| Páginas | 200 |
| Dimensões | 240 × 170 × 14 mm · 394 g |
| Idioma | Inglês |
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