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Strategic Social Marketing: For Behaviour and Social Change French, Jeff (Strategic Social Marketing Ltd, UK) 2 Revised edition
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Strategic Social Marketing: For Behaviour and Social Change
French, Jeff (Strategic Social Marketing Ltd, UK)
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
576 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 22 de novembro de 2019 |
| ISBN13 | 9781526446039 |
| Editoras | SAGE Publications Ltd |
| Páginas | 576 |
| Dimensões | 239 × 191 × 43 mm · 1,18 kg |
| Idioma | Inglês |
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