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Sensory Marketing: An Introduction Bertil Hulten
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Sensory Marketing: An Introduction
Bertil Hulten
Authored by Bertil Hultén, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.
240 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de maio de 2020 |
| ISBN13 | 9781526423245 |
| Editoras | SAGE Publications Ltd |
| Páginas | 240 |
| Dimensões | 249 × 176 × 21 mm · 576 g |
| Idioma | Inglês |
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