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Strategic Perspectives in Destination Marketing
Strategic Perspectives in Destination Marketing
Presents research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. The book explores the pedagogical applications of socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions.
322 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 17 de agosto de 2018 |
| ISBN13 | 9781522558354 |
| Editoras | IGI Global |
| Páginas | 322 |
| Dimensões | 150 × 220 × 20 mm · 1,01 kg |
| Idioma | Inglês |
| Editor | Camilleri, Mark Anthony |