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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
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Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption
Examines the role of social marketing in understanding and changing behaviour regarding the negative impacts of consuming animal-based foods. Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is aimed at academics, students, and professionals seeking current research in the field.
400 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 2 de março de 2018 |
| ISBN13 | 9781522547570 |
| Editoras | IGI Global |
| Páginas | 400 |
| Dimensões | 150 × 220 × 20 mm · 1,41 kg |
| Idioma | Inglês |
| Editor | Bogueva, Diana |
| Editor | Marinova, Dora |
| Editor | Raphaely, Talia |
