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Exploring the Rise of Fandom in Contemporary Consumer Culture - Advances in Marketing, Customer Relationship Management, and E-Services
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Exploring the Rise of Fandom in Contemporary Consumer Culture - Advances in Marketing, Customer Relationship Management, and E-Services
Offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academics, students, professionals, and researchers.
305 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de outubro de 2017 |
| ISBN13 | 9781522532200 |
| Editoras | IGI Global |
| Páginas | 305 |
| Dimensões | 150 × 220 × 20 mm · 1,04 kg |
| Idioma | Inglês |
| Editor | Wang, Cheng Lu |
