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Driving Customer Appeal Through the Use of Emotional Branding - Advances in Marketing, Customer Relationship Management, and E-Services
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Driving Customer Appeal Through the Use of Emotional Branding - Advances in Marketing, Customer Relationship Management, and E-Services
Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.
355 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 13 de setembro de 2017 |
| ISBN13 | 9781522529217 |
| Editoras | IGI Global |
| Páginas | 355 |
| Dimensões | 150 × 220 × 20 mm · 1,19 kg |
| Idioma | Inglês |
| Editor | Chhikara, Ritu |
| Editor | Garg, Ruchi |
| Editor | Kataria, Aarti |
| Editor | Panda, Tapan Kumar |
