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User Innovation and the Entrepreneurship Phenomenon in the Digital Economy - Advances in Electronic Commerce
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User Innovation and the Entrepreneurship Phenomenon in the Digital Economy - Advances in Electronic Commerce
Presents emerging scholarly research on innovative aspects of design, development, and implementation of digital economy initiatives, highlighting the relationship and interaction between humans and technology in modern society. This volume features coverage on a broad range of topics such as electronic commerce, brand promotion, and customer loyalty.
358 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de outubro de 2017 |
| ISBN13 | 9781522528265 |
| Editoras | IGI Global |
| Páginas | 358 |
| Dimensões | 291 × 227 × 28 mm · 1,17 kg |
| Idioma | Inglês |
| Editor | Carvalho, Luisa Cagica |
| Editor | Isaias, Pedro |
