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Critical Questions in Persuasion Research Franklin J. Boster
Critical Questions in Persuasion Research
Franklin J. Boster
Presents students with a refreshing way to study persuasion, communication theory, and human behaviour. Rather than examining different types of persuasion research and reviewing each one at a time, Franklin Boster and Christopher Carpenter explore eight key controversies, as well as research and theory related to each topic.
276 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 15 de outubro de 2020 |
| ISBN13 | 9781516591091 |
| Editoras | Cognella, Inc |
| Páginas | 276 |
| Dimensões | 177 × 254 × 14 mm · 481 g |
| Idioma | Inglês |