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How to Conduct Communication Research: Qualitative and Quantitative Methods Kristina M. Scharp
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How to Conduct Communication Research: Qualitative and Quantitative Methods
Kristina M. Scharp
Featuring 48 succinct chapters on communication research, the guide navigates qualitative and quantitative methods while outlining research paradigms and essential techniques. It presents practical strategies, clear examples, and engaging activities that explore social issues and challenge marginalizing norms.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 26 de julho de 2024 |
| ISBN13 | 9781516587575 |
| Editoras | Cognella, Inc |
| Páginas | 408 |
| Dimensões | 150 × 220 × 10 mm · 703 g |
| Idioma | Inglês |
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