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The Business of Marketing Research Marco Vriens
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The Business of Marketing Research
Marco Vriens
Presents readers with a highly practical approach to marketing research. The text familiarizes students with foundational knowledge and skills, features ample practical examples and anecdotes, and is steeped and grounded in academic rigour.
330 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de setembro de 2020 |
| ISBN13 | 9781516542772 |
| Editoras | Cognella, Inc |
| Páginas | 330 |
| Dimensões | 254 × 202 × 22 mm · 692 g |
| Idioma | Inglês |
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