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Behind the Manipulation: The Art of Advertising Copywriting William Barre Second edition
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Behind the Manipulation: The Art of Advertising Copywriting
William Barre
Reveals the secrets behind the manipulation that is inherent in all brand advertising. The book offers readers a guide to writing brand advertising for all media. This is the ideal choice for courses in copywriting, advanced copywriting, and portfolio-creation, as well as introductory advertising, communication, and popular culture.
244 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 10 de agosto de 2018 |
| ISBN13 | 9781516532001 |
| Editoras | Cognella, Inc |
| Páginas | 244 |
| Dimensões | 203 × 254 × 13 mm · 333 g |
| Idioma | Inglês |
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