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International Marketing Daniel W. Baack 2 Revised edition
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International Marketing
Daniel W. Baack
Exploring the inter-relatedness of the key components that impact any international marketing venture – markets, the 4P's, culture, language, political, legal economic systems, and infrastructure -- this book nurtures an understanding of the synergies between international marketing and international business.
672 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 4 de dezembro de 2018 |
| ISBN13 | 9781506389226 |
| Editoras | SAGE Publications Inc |
| Páginas | 672 |
| Dimensões | 266 × 199 × 32 mm · 1,55 kg |
| Idioma | Inglês |
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