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Brand Islam: The Marketing and Commodification of Piety Faegheh Shirazi
Brand Islam: The Marketing and Commodification of Piety
Faegheh Shirazi
Focusing on the rise of “Brand Islam,” this book considers how the highly lucrative marketing of goods and services as “Islamic” or “halal” is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.
336 pages, 52 b&w photos
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2 de agosto de 2016 |
| ISBN13 | 9781477309469 |
| Editoras | University of Texas Press |
| Páginas | 294 |
| Dimensões | 238 × 156 × 21 mm · 416 g |