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Brands and Branding Stephen Brown
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Brands and Branding
Stephen Brown
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how - through theory made enjoyable by plenty of current examples.
296 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de agosto de 2016 |
| ISBN13 | 9781473919518 |
| Editoras | SAGE Publications Ltd |
| Páginas | 296 |
| Dimensões | 249 × 178 × 21 mm · 676 g |
| Idioma | Inglês |
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