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Understanding Public Relations: Theory, Culture and Society Lee Edwards
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Understanding Public Relations: Theory, Culture and Society
Lee Edwards
This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.
288 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de maio de 2018 |
| ISBN13 | 9781473913103 |
| Editoras | SAGE Publications Ltd |
| Páginas | 288 |
| Dimensões | 170 × 241 × 16 mm · 496 g |
| Idioma | Inglês |
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