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Consumer Psychology: Theories & Applications Hazel Huang
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Consumer Psychology: Theories & Applications
Hazel Huang
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
352 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de abril de 2023 |
| ISBN13 | 9781473906983 |
| Editoras | SAGE Publications Ltd |
| Páginas | 376 |
| Dimensões | 233 × 186 × 22 mm · 682 g |
| Idioma | Inglês |
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