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Understanding Consumer Behavior and Consumption Experience Rajagopal
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Understanding Consumer Behavior and Consumption Experience
Rajagopal
Marc Notes: Includes bibliographical references and index.; This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology--; Provided by publisher.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de janeiro de 2015 |
| ISBN13 | 9781466675186 |
| Editoras | Business Science Reference |
| Gênero | Aspects (Academic) > Economic |
| Páginas | 320 |
| Dimensões | 178 × 254 × 19 mm · 771 g |
| Idioma | Inglês |
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