Conte aos seus amigos sobre este item:
Marketing in the Cyber Era: Strategies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-services) Ali Ghorbani 1º edição
Item sob encomenda (no estoque do fornecedor)
O que dizem nossos clientes:
Marketing in the Cyber Era: Strategies and Emerging Trends (Advances in Marketing, Customer Relationship Management, and E-services)
Ali Ghorbani
The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry.
Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de dezembro de 2013 |
| ISBN13 | 9781466648647 |
| Editoras | IGI Global |
| Páginas | 357 |
| Dimensões | 216 × 279 × 21 mm · 1,12 kg |
| Idioma | Inglês |
| Contribuidor | Ali Ghorbani |
