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Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies Riyad Eid 1º edição
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Managing Customer Trust, Satisfaction, and Loyalty Through Information Communication Technologies
Riyad Eid
Due to the growth of internet and mobile applications, relationship marketing continues to evolve as technology offers more collaborative and social communication opportunities. Managing Customer Trust, Satisfaction, and Loyalty through Information Communication highlights technologys involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage. This reference is a vital source for organizational managers, executives, professionals as well as academics and students interested in this constant changing field.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 31 de março de 2013 |
| ISBN13 | 9781466636316 |
| Editoras | IGI Global |
| Páginas | 427 |
| Dimensões | 24 × 216 × 280 mm · 1,20 kg |
| Idioma | Inglês |
| Contribuidor | Riyad Eid |
