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Persuasion: Theory and Research Daniel J. O'Keefe 3 Revised edition
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Persuasion: Theory and Research
Daniel J. O'Keefe
This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.
408 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de abril de 2015 |
| ISBN13 | 9781452276670 |
| Editoras | SAGE Publications Inc |
| Páginas | 408 |
| Dimensões | 188 × 233 × 15 mm · 626 g |
| Idioma | Inglês |
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