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Marketing Research: Planning, Process, Practice Riccardo Benzo
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Marketing Research: Planning, Process, Practice
Riccardo Benzo
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.
432 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 13 de dezembro de 2017 |
| ISBN13 | 9781446294369 |
| Editoras | SAGE Publications Ltd |
| Páginas | 432 |
| Dimensões | 246 × 190 × 20 mm · 936 g |
| Idioma | Inglês |
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