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Principles and Practice of Marketing Jim Blythe 3 Revised edition
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Principles and Practice of Marketing
Jim Blythe
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
800 pages, Illustrationsstrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 10 de dezembro de 2013 |
| ISBN13 | 9781446273999 |
| Editoras | SAGE Publications Ltd |
| Páginas | 800 |
| Dimensões | 197 × 272 × 44 mm · 2,07 kg |
| Idioma | Inglês |
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