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The SAGE Handbook of Marketing Theory Pauline Maclaran
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The SAGE Handbook of Marketing Theory
Pauline Maclaran
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
544 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 25 de março de 2013 |
| ISBN13 | 9781446270516 |
| Editoras | SAGE Publications Ltd |
| Páginas | 544 |
| Dimensões | 175 × 244 × 28 mm · 974 g |
| Idioma | Inglês |
| Editor | Maclaran, Pauline |
| Editor | Saren, Michael |
| Editor | Stern, Barbara |
| Editor | Tadajewski, Mark |
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