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The Brand-Driven CEO: Embedding Brand into Business Strategy David Kincaid
The Brand-Driven CEO: Embedding Brand into Business Strategy
David Kincaid
This book provides practical strategic and managerial guidance for business leaders looking to find new sources of value and to maximize their brand’s potential in today’s fast changing global marketplace.
240 pages, 20 figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 15 de outubro de 2020 |
| ISBN13 | 9781442649859 |
| Editoras | University of Toronto Press |
| Páginas | 208 |
| Dimensões | 237 × 162 × 29 mm · 539 g |