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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing Bruce I. Newman
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The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
Bruce I. Newman
A must-read for managers, students of marketing and political marketing, and anyone interested in learning more about how presidential campaigns operate.
224 pages, 2 figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 8 de janeiro de 2016 |
| ISBN13 | 9781442647992 |
| Editoras | University of Toronto Press |
| Páginas | 224 |
| Dimensões | 238 × 163 × 24 mm · 453 g |
| Idioma | Inglês |
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