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Corporate Communication: Transformation of Strategy and Practice Michael B. Goodman New edition
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Corporate Communication: Transformation of Strategy and Practice
Michael B. Goodman
Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.
164 pages, 16 Illustrations, unspecified
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de abril de 2020 |
| ISBN13 | 9781433165689 |
| Editoras | Peter Lang Publishing Inc |
| Páginas | 164 |
| Dimensões | 150 × 220 × 20 mm · 446 g |
| Idioma | Inglês |
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