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International Public Relations and Public Diplomacy: Communication and Engagement Dennis F. Kinsey-Sung-Un Yang-Guy J. Golan New edition
International Public Relations and Public Diplomacy: Communication and Engagement
Dennis F. Kinsey-Sung-Un Yang-Guy J. Golan
Written by some of the leading thinkers in the field, the volume provides key lessons regarding global relationship-building and stakeholder engagement. This book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power.
458 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de março de 2017 |
| ISBN13 | 9781433126888 |
| Editoras | Peter Lang Publishing Inc |
| Páginas | 458 |
| Dimensões | 229 × 155 × 32 mm · 748 g |
| Idioma | Inglês |
| Editor | Golan, Guy J. |
| Editor | Kinsey, Dennis F. |
| Editor | Yang, Sung-Un |