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Tweening the Girl: The Crystallization of the Tween Market - Mediated Youth Natalie Coulter New edition
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Tweening the Girl: The Crystallization of the Tween Market - Mediated Youth
Natalie Coulter
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.
191 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de fevereiro de 2014 |
| ISBN13 | 9781433121753 |
| Editoras | Peter Lang Publishing Inc |
| Páginas | 191 |
| Dimensões | 225 × 152 × 14 mm · 296 g |
| Idioma | Inglês |
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