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Corporate Communication: Critical Business Asset for Strategic Global Change Michael Goodman New edition
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Corporate Communication: Critical Business Asset for Strategic Global Change
Michael Goodman
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.
229 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de dezembro de 2014 |
| ISBN13 | 9781433119262 |
| Editoras | Peter Lang Publishing Inc |
| Páginas | 229 |
| Dimensões | 259 × 184 × 19 mm · 626 g |
| Idioma | Inglês |
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