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Fundamentals of Mobile Marketing: Theories and practices Shintaro Okazaki New edition
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Fundamentals of Mobile Marketing: Theories and practices
Shintaro Okazaki
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.
185 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 27 de junho de 2012 |
| ISBN13 | 9781433115615 |
| Editoras | Peter Lang Publishing Inc |
| Páginas | 185 |
| Dimensões | 227 × 153 × 13 mm · 298 g |
| Idioma | Inglês |
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