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Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century Edward Lama Wonkeryor New edition
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Dimensions of Racism in Advertising: From Slavery to the Twenty-First Century
Edward Lama Wonkeryor
Contributors to this book explore the role of institutionalized racism and bigotry in multicultural marketing since its inception in the 1920s. Promoting ethnic diversity in the advertising industry is not just an important regulatory issue but essential for representation of ethnic images in marketing.
110 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de junho de 2015 |
| ISBN13 | 9781433115486 |
| Editoras | Peter Lang Publishing Inc |
| Páginas | 110 |
| Dimensões | 230 × 156 × 11 mm · 272 g |
| Idioma | Inglês |
| Editor | Wonkeryor, Edward Lama |
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